Search Engine Marketing is a powerful tool for direct marketing and building sales. SEM consists of Adwords campaigns on Google and their network of sites or ad campaigns on Yahoo and Bing (which consolidated in October 2010). For this with some ambition and time, you can manage ad camapigns on these networks yourself. Once you understand the process of selecting keywords and creating text ads and setting your CPC (cost per click) prices, you can get ad campaigns started quickly.
There are a few downsides of managing the campaigns yourself. First, do you have the time or will it take away from managing your business? Second, can you manage your ad campaigns well? It is one thing to start and manage your adwords campaigns, but managing your campaigns to get the best ROI on your ad expenditure can be more complex. Most business tend to overpay for keywords - paying a cost per click rate higher than necessary and putting too high a premium on the number one position. To Eleven manages your ad campaigns to generate the best ROI and maximize the efficiency and sales.
One of the strong benefits of search engine marketing is its ability to be tracked so specifically. We can tarck and test keywords and text ads to create the optimal mix. Creating better ads and the right selection of keywords gives you a better click through rate and lowers your cost per click compared to competitors.
We began managing keywords campaigns for clients and the Sun Times Newspaper group over 8 years ago, and have had plenty of years experience to refine this process and understand what works and what doesn't. There are agencies out there who will recommend hundreds or even thousand of keywords, diluting your message and your results. What some do not understand is how immense the traffic base is for Google, Yahoo and Bing. With the right 20 or 30 keywords there is likely more clicks than you can buy, and adding hundreds or thousands of other keywords simply pulls your limited budget away from your strongest areas.
To Eleven Marketing can also help track not only the clicks through to your website, but also the return on investment by tracking conversions - measuring which visitors turn into purchasers, register on your site, or simply leave. Call or email us today to discuss how we can drive more traffic to your website, and generate more online and offline sales.